At the ASISA Foundation, we are driven by people. We focus on empowering the most vulnerable through financial education to ensure they are not excluded from economic participation and to help break the cycle of generational poverty. The impact we make extends to the lives of ordinary South Africans, their families and communities, creating a ripple effect that strengthens the fabric of society.

As part of the ASISA family, we are supported by ASISA members who provide the support, collaboration and primary funding needed to deliver our financial education programmes. In turn, we enhance ASISA’s overall brand by building trust in the financial services industry and making a tangible difference in the lives of everyday South Africans.

By offering free consumer financial education, without selling any financial products, we contribute to the government’s national strategy for consumer protection. As an active member of the Consumer Protection Forum, we bring both a voice and expertise to the national conversation on consumer rights.