Vision & mission

Vision: To foster the future of the South African society and the financial services sector and to facilitate and / or enable greater financial capability, economic participation, financial inclusion, financial resilience and financial well-being of particularly the poor, the most vulnerable and the previously disadvantaged.


Mission: To implement effective, efficient, objective, relevant and targeted consumer financial education and retirement fund trustee education initiatives on behalf of the financial services sector in South Africa that have a significant and sustainable impact on the South African society.

OUR Core values

At the ASISA Foundation, we are unwavering in our commitment to embed the following core values into everything we do:

  1. Integrity: We are committed to telling the truth, being accountable and reliable, and treating co-workers, stakeholders, and beneficiaries with respect.
  2. Passion: We are self-motivated and inspired to care for the individuals, organisations and communities we serve with enthusiasm.
  3. Accountability: We take ownership and hold ourselves and others responsible for the efficient and effective delivery of quality work.
  4. Connectedness: We build connections that bring together people, ideas, and resources for ecosystem development.
  5. Excellence: We continuously strive to improve our standards of quality and embrace new challenges as thought leaders.