A Digital Pilot That Delivered Real Results

In 2025, the ASISA Foundation launched the SWW L+EARN #SecureTheBag Digital Pilot, reaching TVET students across five tertiary institutions. The pilot embraced modern digital learning tools—gamification, AI, neuroscience‑based learning techniques, continuous reinforcement—to drive behaviour change and enhance financial literacy, particularly among youth in underserved communities.

Our Delivery Partners

• Digemy – Implemented the digital programme using their award‑winning, mobile‑first, gamified learning platform. Their approach tackles the “forgetting curve,” where up to 80% of learning is lost within 24 hours without reinforcement.
• DNA Economics – Conducted independent monitoring and evaluation (M&E) to measure outcomes, impact, and learner performance.

The Digital Learning Experience

This six‑week mobile-first experience (August–September 2025) included:

• 7 courses
• 40+ bite‑sized modules
• 4.5 hours of interactive content
• Microlearning, gamification, quizzes, reminders, and behavioural nudges
• Each course consisted of five to seven modules and took approximately 30–40 minutes to complete.
• The programme reached 2,032 students across the following TVET institutions:

Participating Colleges

• Gauteng - Ekurhuleni West TVET College (Germiston & Tembisa)
• Eastern Cape - Ikhala TVET College – Queenstown Business Campus
• KwaZulu‑Natal - Elangeni TVET College – Mpumalanga Campus
• Western Cape - West Coast TVET College
• North West - Orbit TVET College

Key Implementation Highlights

⭐ 82.10% Start-to-Complete Rate

• A strong signal of learner commitment and platform engagement.

Completion Milestones

• 61.52% completed an entire course
• 42.08% completed four or more courses
• 35.14% completed all courses

Financial Confidence Boost

• Learners reported major improvements:

• Confidence in financial decision‑making: 52% → 81%
• Confidence in handling financial challenges: 63% → 84%

Average gains of +24 points in confidence and intent to adopt positive financial behaviour

Monitoring and Evaluation Insights

Learning Performance

• 88% average quiz score
• 2.75 million+ questions answered (93% from voluntary practice)
• Average knowledge retention level: 2.48, higher among consistently engaged learners

Gamification Engagement

• 3,129 badges earned
• 1,347 certificates downloaded
• R31,700 in leaderboard prizes awarded

Learners highlighted badges, certificates, and leaderboard rewards as highly motivating.

Attitudes & Confidence

• 98% felt motivated to take charge of their finances after completing courses
• 88% remained confident managing money during the follow‑up assessment
• Comfort discussing money improved dramatically:
  • Comfort in discussing financial topics increased from 28% to 83% after the training
  • 73% started conversations with friends or family

Looking Ahead to 2026

Building on the success of the 2025 Digital Pilot, the ASISA Foundation will expand the SWW L+EARN SecureTheBag programme to focus on university students.

The 2026 rollout will introduce:

• Enhanced digital delivery
• Curated, practical financial content tailored to university needs
• Stronger engagement strategies
• Continued partnership with Digemy and DNA Economics

The goal: deepen financial literacy, strengthen real-world skills, and empower young adults to confidently SecureTheBag.