The ASISA Foundation’s FLAME programme empowers beneficiaries in low-income areas by transferring financial literacy knowledge and skills, coupled with basic entrepreneurship and business development skills to foster financial capability and enable greater economic participation.

Click here to access our FLAME brochure with further details.

FLAME - Pilot. Click here to find out more on how FLAME started.

Key Objectives

  • Advocate for and bring awareness to the importance of financial literacy in starting, running (managing) and growing business enterprises.
  • Enhance financial literacy and business capability through the transfer of knowledge and skills.
  • Reinforce positive behaviours and attitudes through the provision of business coaching and personal mentoring interventions.
  • Facilitate greater economic participation by supporting income generation activities through business development support interventions and facilitating access to growth opportunities (i.e. access to markets).

Target beneficiaries

  • Beneficiaries align to the Financial Sector Code (FS Code) requirements:
  • Primarily (85%) black, South African citizens – including a 40% female reach – with an income cap of R250 000 per year.
  • Small, medium and micro-enterprises (SMMEs) that qualify as Exempt Micro-Enterprises (EME) under the codes, with below R1 million in annual revenue.

Reach and impact